Bard on the BeachReturn to our work
Bard on the Beach has relied on the agency year after year to cut through the media clutter with branding, ads, outdoor and a web presence that achieve results.
In developing the Bard on the Beach advertising strategy, the agency realized that the strength of Bard on the Beach was not its specific plays, but rather the “Bard Experience”. As a result, the annual advertising campaign focuses on encouraging people to come and enjoy “Bard” as apposed to specific performances. The results speak for themselves. Bard on the Beach experiences over 98% sell rate, unheard of in the performing arts community. thornley and the Bard have enjoyed a strong relationship since 1997.