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The agency was awarded the contract to manage and develop a new brand image and messaging for the City of Surrey. The project involved two components: Brand messaging and logo development. The brand messaging component of the contract involved working with the steering committee, public consultation, City management and other key stakeholders to articulate a new brand position and messaging. Public consultation included an on-line survey. The agency work with the various stakeholder groups and developed a new brand position and statement: “The Future Lives Here”. Once that was developed, a new logo was designed by the agency reflecting a new, positive image of the city.
